CNC lathe manufacturers how to improve the company's sales performance
    Many current bottleneck machinery enterprises are facing a major problem is the channel, the fierce competition in foreign markets, the domestic market has limited capacity, fought in the aftermarket would be a good policy. Machine refers to the so-called aftermarket tool sales later, around the machine during use of various services, which covers all trade in services after the purchase of the machine required. For example, the machine installation services, and maintenance, spare parts supply, technical training, upgrading of the disintegration of the recovery, the total financial credit, leasing agency, secondary market transactions and a series of services.
    CNC lathe manufacturers to enhance the service had a lot of inevitable factors: the division of the value chain members extending one machine tool industry chain, aftermarket value caused enterprises to pay attention; the second is the wave-driven outsourcing, outsourcing has accelerated the aftermarket times arrival; Third, highlights the value of customers, customer demand for increasing the value of the service, after-sales service market constantly being broken down and deepened.
    In case of excessive competitive market environment, the service should not be a passive response, but should take the initiative to guide or pandering is a strategic marketing tool and profit model. The key is marketing machine "of early brand value driven, post-service value-driven." Brand is the role played by set-off, to attract customers to "buy a ticket", and the client once the "on board", machine tool companies will work through service to its clients to stay in the "boat" long-term "with the boat ride."
    CNC lathes enterprises to strengthen after-sales service is its core competitiveness, but also enhance the marketing power will play cards. Machine is a "major product" concept that combines the physical product service offerings, or even all of the services marketing is marketing the machine.
    The above describes the CNC lathe manufacturers how to improve sales performance, number of Taian Hai Machinery Manufacturing Co., Ltd. Main CNC lathes, turning centers, machining centers and other welcome new and old customers to order.